Everyday Victim Blaming

challenging institutional disbelief around domestic & sexual violence and abuse

Police “Safety” Campaigns: Institutionalised Victim Blaming

We've written on numerous occasions about the victim blaming and rape myths peddled by police, particularly in the run up to the festive season.  As we've said many times, the only people who can stop rape are rapists and effective anti-rape campaigns MUST be targeted at perpetrators, not victims.

This poster is from Northern Ireland and dates back to 2011. Whilst it has since been removed, it exemplifies pretty much everything that is wrong with police "safety" campaigns. It holds women, and police "safety" campaigns are always directed at women, responsible for the behaviour of rapists. These campaigns are actually quite dangerous because they conflate misinformation with assumptions about what they want women to think will keep them safe. Unfortunately, we all know that taxi drivers commit rape and that male friends and acquaintances are far more likely to rape women than strangers.  The complete erasure of the perpetrator from these types of campaigns speaks to an unwillingness to limit men's space in which to exist. Preventing women from living their lives is classed as reasonable behaviour; telling men to stop raping mean.


The new theme of "safety" campaigns is about regret: as though being raped was akin to choosing the wrong type of ice cream flavour. Regret is focused on a female victim because it is her fault that rape occurred. This West Mercia poster, pulled in 2012 following a huge backlash, sums up the regret theme:

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Even the recent In the know campaign, which targets perpetrators has fallen down the regret rabbit hole with this:

It’s not enough to say you weren’t thinking straight – don’t do something you could end up regretting. If you go ahead without checking, saying ‘I wasn’t thinking’ or ‘I forgot to ask’ won’t get you off the hook.

In this theory, rape is an accident that men might regret in the morning. We need to be really clear here: rape is not a 'regret'. It's a criminal act. Suggesting that its a 'regret' supports the common rape myth that women lie about rape because they regret drunken sex. It is also a clear minimising tactic.

Norfolk and Suffolk Constabulary's Time to Stop targets both victims and perpetrators. They get the section on perpetrators right:

Rape is sex without consent or where the victim was incapable of consenting through drink, drugs or other means. It is irrelevant, in the eyes of the law, if the two people are in or have previously been in a relationship.

But revert back to victim blaming language:

Look after yourself and stick with your friends when out and about, don’t let alcohol cloud your judgement and always arrange safe travel home.

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They've also produced a YouTube video which we don't like:



It's not all bad though. Devon and Cornwall Constabulary's #NoBlurredLines posters are brilliant:



Scotland remains miles ahead of England and Wales in their anti-rape campaigns. The newest campaign "We can stop it" targets perpetrators.

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Our favourite remains this campaign from Rape Crisis Scotland:


Police "safety" campaigns which focus on the victim institutionalise victim blaming culture. It tells women they are responsible for being raped and gives rapists a free pass to perpetrate rape knowing that even the police will hold the victim accountable.

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One thought on “Police “Safety” Campaigns: Institutionalised Victim Blaming

  • Hecuba says:

    Sigh mens’ endless justifications/excuses/denials in respect of their male agency and choice to sexually prey on women and girls continues to be promoted and condoned by numerous male dominated police forces as ‘safety campaigns!’

    Guess which sex benefits from these virulent male created women-hating lies? Why males of course because the issue of male pseudo sex right to female bodies is still being promoted and seen by men as their sacrosanct male sex right and according to male (il)logic it is women and girls who are the ones responsible for preventing male sexual predation upon them not the male perpetrators and their male supporters/male deniers.

    This is why so-called ‘Safety Campaigns’ always target women and girls because males must never be held to account for their choice and agency in sexually preying on females.

    I continue to wait in vain for mens’ Male Supremacist Police forces to promote male safety campaigns wherein males are exhorted/ordered not to venture out alone at night without the mandatory female bodyguard; males being ordered not to consume alcohol because said consumption means they are permitting another male(s)to subject them to physical violence and/or theft of their possessions.

    But safety campaigns emanating from mens’ Male Supremacist Police forces exhorting males to curtail their male sex right of freedom of movement will not happen because a man’s right to access mens’ public spaces; consume alcohol; sexually prey on women and girls is sacrosanct whereas women’s and girls’ right of freedom of movement is not a right since men continue to be the ones clinging on tightly to their centuries old male institutional/individual power over women and girls. This is the reality for women and girls living in mens’ Male Supremacist System. We continue to be held accountable for mens’ agency and choice whenever males enact their male pseudo sex right to sexually prey on us females!